Over the past year, the real estate market has seen the emergence of a new class of luxury homebuyers—each with distinct needs unique to their lifestyle and personal definition of luxury. The new Engel & Völkers Luxury Homebuyer Report explores six emerging luxury homebuyer personas, what they’re looking for, where they’re looking, and how you, as an advisor, can meet their needs.
Personas featured in the report include:
- The Homeward Bound Millennial
- The New American Rancher
- The Crypto Visionary
- The Eager International Buyer
- The Renaissance City Dweller
- The Year-round Vacationer
